Wordplay can be considered as an endless wellspring of delight for me, with quips, spoonerisms and ironic statements bringing some additional shading and life to the regular language that we in some cases underestimate.

I check around me now, and I can undoubtedly tally up somewhere around 10 distinct logos without much exertion… they are dissipated around us wherever we go, are implanted in our way of life and lifestyle. They impact our choices, impart and speak to an organization’s qualities, and are frequently full of importance…

Swedish designer Daniel Carlmatz also wants to get imaginative with words, yet in an alternate manner. He set himself a test to make another typographic logo every day for 365 days, utilizing a typical word and including related visual components through imagery, imaginative utilization of negative space, and geometry.

The outcomes are really striking in their innovativeness and straightforwardness, demonstrating that motivation for configuration is surrounding us. For Daniel however, the procedure was definitely not basic. He battled.

A portion of Daniel’s logos make you take a second look before you make the association, and are a great deal of enjoyable to attempt to discover. Would you be able to spot them all? Look down to look at his work for yourself, and let us realize what you think in the remarks!

More information: Instagram
(h/t: Digital Synopsis)

Daniel Carlmatz
Daniel Carlmatz
Daniel Carlmatz
Daniel Carlmatz
Daniel Carlmatz
Daniel Carlmatz
Daniel Carlmatz
Daniel Carlmatz
Daniel Carlmatz
Daniel Carlmatz
Daniel Carlmatz
Daniel Carlmatz
Daniel Carlmatz
Daniel Carlmatz
Daniel Carlmatz
Daniel Carlmatz
Daniel Carlmatz
Daniel Carlmatz
Daniel Carlmatz
Daniel Carlmatz
Daniel Carlmatz
Daniel Carlmatz
Daniel Carlmatz
Daniel Carlmatz
Daniel Carlmatz
Daniel Carlmatz
Daniel Carlmatz
Daniel Carlmatz
Daniel Carlmatz
Daniel Carlmatz